Jan Aushadhi, India Ki Pharmacy, is brought to you by a Bureau of Pharma Public Sector Units of India the implementing agency for JAKs since 2008 the operating agency is provided 20- 80 per cent margin on MRP (excluding taxes) of each drug. In addition, the guideline says, JAKs that are linked with headquarters through internet will get incentive upto Rs 2.5 lakhs. This will be given at 15 per cent of monthly sales subject to a ceiling of Rs 10,000 per month upto total limit of 2.5 lakhs. In the North Eastern states, naxal affected areas and tribal areas, the rate of incentive will be 15 per cent and subject to monthly ceiling of Rs 15,000 upto total limit of Rs 2.5 lakhs. Thus, its operating model is quite simple.However, the actual challenges are quite different.